Kelly Coughlin
Career
Something about Imagine Learning
September 2021 – Present
Senior Graphic Designer
Imagine Learning
Responsibilities include:
Maintaining company website and creating new pages using Wordpress.
Developing landing page and email templates for use in Marketo.
Maintaining brand standards
Mentoring colleagues on a variety of web skills and creating opportunities to apply their self-directed learning to our daily workflow.
February 2019 – January 2021
Art & Marketing Content Manager
Supercharged Entertainment
Responsibilities include:
Creating and scheduling daily content for social media using graphics, photography, video, etc., writing engaging posts, and interacting with followers.
Maintaining company website and creating new pages, forms, and posts as needed using Wordpress.
Planning and creating content for digital campaigns on Google and Facebook.
Designing, writing, and scheduling regular marketing emails using Constant Contact to an audience of over 125,000.
Designing cohesive way-finding, informational, advertising, pricing, and point-of-sale graphics for the facility.
Creating organized and compelling sales collateral.
At Supercharged Entertainment I have built a cohesive brand across digital and print mediums.
While at Wellesley information Services, I was a leader in modernizing our email marketing efforts.
February 2014 – January 2019
Graphic Designer
Wellesley Information Services
Responsibilities include:
Creating and maintaining email templates using Marketo, training marketing team how to build emails using templates.
Designing, coding, and deploying landing pages.
Collaborating with Sales and Marketing to create presentations for customers in the enterprise software space, including SAP and IBM.
Designing editorial materials, such as, infographics, print and web publications, and whitepapers.
Creating conference materials including way-finding, brochures, SWAG, and presentations.
Internships
November 2013 – December 2013
More Advertising
During my internship at More Advertising I had the opportunity to work with non-profit clients, creating both public informational materials and donation-driving advertisements.
December 2010 – May 2011
Out of the Box Creative
While interning at Out of the Box Creative, designed brand and advertising materials for a variety of local businesses.
The agency internships I participated in helped me gain experience working with clients in a variety of sectors.
Skills
Creative Applications
Adobe Creative Suite, including, Photoshop, Illustrator, InDesign, Premier, AfterEffects, Acrobat
Web Development
HTML, CSS (including modern practices, such as, grid, CSS animation), Javascript, jQuery
Content Management
Wordpress, Marketo, Eloqua Constant Contact, MailChimp, Strongview
I deeply value education, and frequently challenge myself to learn new skills.
Education
2017
Front End Web Development
General Assembly
In 2017 I built on my self-taught web development skills by completing a night course through General Assembly. This curriculum included a series of projects where students build their way from HTML and CSS to programing applications with Javascript.
2012
Bachelor’s of Fine Art in Visual Design
University of Massachusetts Dartmouth
Graduated Magna Cum Laude.
Volunteering and Fundraising
2023
Erika’s Lighthouse
Working alongside a small group of colleagues at Imagine Learning, we created a marketing content calendar and designed social posts for Erika’s Lighthouse’s 2024 Mental Health Awareness Month campaign.
2018
Run to Home Base
Participated in The Red Sox Foundations annual 9k Run to Home Base and raised over $1,100 to provide mental healthcare services to veterans.
Citizens Schools
Through Citizens Schools, I taught graphic design to a small group of students in a free after-school program at Dr. Martin Luther King Jr School in Dorchester. Students learned elements of graphic design using open-source applications similar to Adobe.
2017
Reach Out and Read
Collected and donated over 300 books for Reach Out and Read, an organization whose mission promotes early childhood literacy in underserved communities through pediatric care providers.
The volunteering opportunities I have been fortunate to participate in have helped me enhance organizational and management skills.
The Early Bird
I believe that creativity is a skill that must be nurtured, and accomplish that by frequently challenging myself to learn new technologies or mediums, seeking diverse ideas, and enjoying cultural experiences. In my career, I have developed an organized process and broad skill set spanning across design, web development, and marketing.
When I’m not creating stunning design work, you’ll usually find me outside hiking, skiing, running, paddling, or walking my hound dog, Penny.
-Kelly Coughlin
